Google Analytics

Google Analytics is a web analytics service offered by Google, providing insights into website and app performance. It tracks user interactions, visitor demographics, traffic sources, and more. By adding a code snippet to web pages, businesses can gather data about user behavior, popular pages, and conversion rates. This information aids in understanding audience preferences, optimizing content, and refining marketing strategies. Google Analytics offers customizable reports, real-time data, and e-commerce tracking, enabling businesses to measure the effectiveness of campaigns, identify opportunities for improvement, and enhance user experience. It's a crucial tool for data-driven decision-making, helping businesses maximize online presence and achieve their online goals.